Have you ever attended a sporting
event and without hesitation booed a player on the opposing team? You’re not
alone. The entire sporting world loves a good rivalry. “It typically emerges when competitors are similar, when
they face off repeatedly, and when they’re about evenly matched. When these
circumstances are present, they can lend a given competitive event a
psychological weight that goes well beyond its tangible stakes” (Hutson). The
concept of a rivalry is something most enjoy, something that pushes our levels of fandom to heights they have never been before. The emergence of social media within the sports world
has paved the way for sports rivalries to grow immensely (and feature the
clever use of emojis when trash talking).
Before going any further, I think it’s
important to address just how many sports fans are actually taking to social
media. The two most popular sports franchises in the word on twitter and
Facebook are Barcelona and Real Madrid, two football clubs in La Liga, Spain’s
premier soccer division. Barcelona has a collective 100.9 million fans while
Real Madrid is close behind with 99.8 million followers. Believe it or not, 10
of the top 14 most followed sports franchises in the world are soccer clubs,
with the closet non soccer team being the LA Lakers at 25.6 million fans. “The NFL and MLB have
global ambitions, but its social media fan bases pale in comparison to the
world’s top soccer clubs. The NFL’s 32 teams have a combined following on Twitter
and Facebook of 98 million, or less than both Barcelona and Real Madrid.
The Dallas Cowboys are the NFL’s top team on social media with 9.3 million
followers. MLB is even further behind with only 66 million followers for its 30
teams. The New York Yankees are baseball’s top franchise with 9.8 million fans”
(Badenhausen).
You may be
asking yourself “Ok I get that sports
are popular on social media, but how has it sparked rivalries?” The answer is
rather simple actually. It gives casual fans a platform to be informed on
exactly what is brewing between a rivalry their team is participating in, while
giving devout fans an outlet to actually allow their voices to be heard and
appreciated on specific fan pages. For example the following Facebook pages actually
exist: Boston Red Sox Suck!!!, Yankees HATER!, and the very intriguing New
England Patriots Suck and their fans are morons!. These sites are for the
extremists who take sports rivalries just a little too seriously, but it is
still pretty great that the medium exists for fans to absolutely destroy their
friends feelings in a playful way, rather than fans who turn to physical
violence at actual games. In 2013, a Los Angeles Dodgers fan drunkenly beat a
San Francisco Giants fan after a regular season game leaving the Giants fan
with residual brain damage and physical disabilities. I am all for rivalries,
some of my fondest memories in my life have some from going to Yankees/ Sox or
Islanders/Rangers games, but no fan should ever be subject to any sort of
physical abuse simply because you love a team, that is simply wrong.
Not all rivalries need to be bitter
or even violent though, some can just be entertaining and silly. The first
exchange that comes to mind is the “Twitter War” that the New York Yankees and
Chicago Cubs had during this past MLB offseason. A Yankees fan simply tweeted
“Yankees twitter > Cubs Twitter”. The cubs account (811k followers) replied
with a twitter poll asking fans to pick the Yankees or the Cubs. The Yankees
and Cubs followed up with a series of gifs and tweets that were all in good
fun, until the Yankees put the nail in the coffin. The Yankees twitter (1.61
million followers) tweeted at the Cubs saying “Were new to this poll thing
@Cubs, do the #Yankees have a) More rings b) a lot more rings c) Cubs fans,
what’s a ring?” In case you were unaware, the Cubs haven’t won a World Series
title in over 100 years while the Yankees have won 27. This banter
on social media connected two of the sports biggest teams in a fun, engaging
way that any sports fan who appreciates a rivalry can get behind. You can read
the entire exchange here http://m.mlb.com/cutfour/2016/02/08/163970396/cubs-and-yankees-fought-on-twitter
Ultimately, rivalries are a staple
of sports culture, giving reasons to root for the home team harder than you
would on another occasion. Social media has developed into the perfect platform
for fans to chirp and cheer unlike they ever have before.
Works Cited
Badenhausen, Kurt. Forbes. Forbes Magazine, n.d. Web.
10 Apr. 2016.
"Cubs and Yankees Stage Epic Fight through Twitter GIFs and
Polls before Making up." Major League Baseball. N.p., n.d.
Web. 10 Apr. 2016.
"Dodger Fans Plead Guilty to Beating, Disabling Giants Fan
Bryan Stow on Opening Day 2011 at Dodger Stadium." CBSNews.
CBS Interactive, n.d. Web. 10 Apr. 2016.
Hutson, Matthew. "How Rivalries Bring Out Our Best - and
Worst." Science of Us. N.p., n.d. Web. 10 Apr. 2016.

